Content Marketing

It no longer enough to offer products and services, it is imperative to show customers who you are and what you stand for. Social media has changed the way customers engage with a business, expecting a higher level of communication to gain their trust.

Customers now expect advice and information of genuine interest. Some of the key benefits of Content Marketing are: –

  1. Builds community of loyal customers that follow your activity on social media, publisher websites and via you email newsletters. Generating feedback and allowing you to understand their needs better.
  2. Helps your business / brand become an authority on your chosen subject.
  3. Improves SEO performance. Google rates high quality content very highly when ranking your website. It isn’t just about what you write, it is the level of engagement it creates.
  4. Adds value. Customers value entertainment, advice and useful information when interacting with business. Both written and video content are important tools in driving this engagement. It keep people coming back to your website, interacting with your brand on social media and opening your emails.

We can provide you with the strategy and the content across all relevant channels. We have high quality journalists on our team to provide written content and can provide you with visual / video content to help you connect with your audience consistently and effectively.

Affiliate Marketing

Affiliate marketing is a joint and mutually beneficial business partnership between merchants and website publishers/owners whereby an affiliate is compensated for every visitor or client provided through his effort. The moment a customer makes a purchase of goods or service, part of the profit generated from that particular transaction is credited to the affiliate’s account as a commission. Amounts of compensation may be based on a fixed value for each visit (pay-per-click), registration (pay-per-lead), or for every purchaser (pay-per-sale).

This is a low risk way for marketers to increase their reach, brand awareness and sales with little upfront cost. We set up, manage affiliate campaigns, and create the right creative messages to run on affiliate sites.