Programmatic is the algorithmic purchase and sale of digital advertising space in real time. During this process, software is used to automate the buying, placement, and optimisation of media inventory via a bidding system.
We negotiate campaigns on your behalf, build the creative and ensure that it is optimised to ensure the best result. Programmatic allows us the ability to target efficiently by gender, age, interests and build a profile of your current customers to help target prospective ones. It is the most cost effective way of buying and planning digital advertising.
Search Engine Optimisation (SEO)
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
SEO isn’t just about building search engine-friendly websites. It’s about making your site better and importantly helping you generate quality content on your website, that will drive better SEO results and engagement with your audience.
We focus on improving all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building content, links and marketing the unique value of your site.
Search Engine Marketing (SEM)
Search Engine Marketing focuses on purchasing ads which appear on the result pages of search engines such as Google. The higher the bid on the key word or phrase, the higher the ad will appear in the search engine results. The cost will depend on the competition for that keyword or phrase.
SEM is a great way of targeting people at point close to purchase when they are actively looking for information relating to your products or services. We build the google ad words strategy to target words and phrases most relevant to your offering and then work to optimise the campaigns effectiveness.
One of the most cost effective elements of digital marketing. We design campaigns to build a database and then develop a strategy with our clients to ensure communication is effective. Combining quality visuals, content and sales messages is crucial to ensuring open rates remain high and opt outs low.